Web Metrics: Proven Methods for Measuring Web Site Success (Repost) Posted By : fajo | Date : 15 Sep 2009 16:02:03 | Comments : 0 Web Metrics: Proven

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Web Metrics: Proven Methods for Measuring Web Site Success

Jim Sterne, «Web Metrics: Proven Methods for Measuring Web Site Success»
John Wiley & Sons | ISBN: 0471220728 | 2002 | PDF | 356 pages | 7.95 MB

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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

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