online marketing Free Computer Science, Engineering, Medical Ebooks: October 2009

Saturday, October 31, 2009

Petroleum Fuels Manufacturing Handbook: Including Specialty Products and Sustainable Manufacturing Techniques

Petroleum Fuels Manufacturing Handbook: Including Specialty Products and Sustainable Manufacturing Techniques


Surinder Parkash, "Petroleum Fuels Manufacturing Handbook: Including Specialty Products and Sustainable Manufacturing Techniques"
McGraw-Hill Professional | 2009-08-11 | ISBN: 0071632409 | 464 pages | PDF | 1,8 MB


State-of-the-Art Petroleum Fuels Manufacturing Techniques

Written by a global expert in petroleum engineering, this is the most up-to-date and comprehensive handbook on the manufacturing, blending, and end uses of petroleum fuels and specialty products. This definitive volume contains in-depth technical information on petroleum processing as well as specifications and test methods for petroleum products. The latest sustainable manufacturing techniques designed to reduce atmospheric pollution and conserve petroleum feedstock are also covered. This is an essential resource for anyone involved in the manufacturing, blending, storage, and trading of petroleum fuels and specialty products.

Petroleum Fuels Manufacturing Handbook covers:

# Liquefied petroleum gas
# Naphtha
# Gasoline
# Kerosene
# Diesel fuels
# Residual fuel oils
# Bitumen
# Petroleum coke
# Carbon black
# Lubricant base stocks
# Lubricating oils and greases
# Synthetic lubricants
# Turbine oils
# Re-refined used oil
# Waxes
# Metalworking fluids
# Metal finishing quenchants
# Hydraulic fluids
# Pesticides
# Hydrocarbon solvents
# Refrigeration gases
# Transformer oils
# Mineral oils

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The 100 Most Influential Inventors of All Time (The Britannica Guide to the World's Most Influential People)

The 100 Most Influential Inventors of All Time (The Britannica Guide to the World's Most Influential People)


Robert Curley, "The 100 Most Influential Inventors of All Time (The Britannica Guide to the World's Most Influential People)"
Rosen Education Service | 2009-12-20 | ISBN: 1615300031 | 376 pages | PDF | 3,5 MB


Just a few hundred years ago, life was far different than it is today. When people wanted to travel or communicate, they had to go on foot or horseback. A journey of just a few miles by this method could be a long, arduous process.

Whatever people owned—from clothing to tools—had to be made by hand. Work was manual, laborious, and often tedious. Illness was a constant threat; diseases rapidly spread through unsanitary conditions and were difficult to treat with the rudimentary medicines available. Today, life in the United States and other developed countries is about ease and convenience. Communication is global and instantaneous. Transportation can carry people across states, countries, and even entire continents in a matter of hours. Industry has been automated, providing people with plenty of time outside of work to enjoy leisure pursuits. Modern medical treatments have enabled people to stay healthy well into their eighth, ninth, or even tenth decade.

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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning


Bob Gilbreath, "The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning"
McGraw-Hill | 2009-09-03 | ISBN: 0071625364 | 288 pages | PDF | 1 MB

THE NEW LAW OF MARKETING


“The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.”
Jim Stengel, former Global Marketing Officer, Procter & Gamble

“Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.”
Sir Martin Sorrell, CEO, WPP

“Persuasion has given way to sharing, and marketing will never be the same.”
John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble

”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.”
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

“This book provides a framework and compelling examples for creating the next generation of cultureleading brands.”
Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company

ABOUT THE BOOK:

Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers!

The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them.

Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.

In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:

# Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States
# Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times
# Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year

This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives.

You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.

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Paul Dempsey, "Two-Stroke Engine Repair and Maintenance"

Two-Stroke Engine Repair and Maintenance


Paul Dempsey, "Two-Stroke Engine Repair and Maintenance"
McGraw-Hill Professional | 2009-09-08 | ISBN: 0071625399 | 208 pages | PDF | 4,4 MB


Get Peak Performance from Two-Stroke Engines

Do you spend more time trying to start your weed trimmer than you do enjoying your backyard? With this how-to guide, you can win the battle with the temperamental two-stroke engine.

Written by long-time mechanic and bestselling author Paul Dempsey, Two-Stroke Engine Repair & Maintenance shows you how to fix the engines that power garden equipment, construction tools, portable pumps, mopeds, generators, trolling motors, and more. Detailed drawings, schematics, and photographs along with step-by-step instructions make it easy to get the job done quickly. Save time and money when you learn how to:

# Troubleshoot the engine to determine the source of the problem
# Repair magnetos and solid-state systems--both analog and digital ignition modules
# Adjust and repair float-type, diaphragm, and variable venturi carburetors
# Fabricate a crankcase pressure tester
# Fix rewind starters of all types
# Overhaul engines--replace crankshaft seals, main bearings, pistons, and rings
# Work with centrifugal clutches, V-belts, chains, and torque converters

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The Encyclopedia of Animated Cartoons, by Jeff Lenburg

The Encyclopedia of Animated Cartoons, by Jeff Lenburg


The Encyclopedia of Animated Cartoons, by Jeff Lenburg
Checkmark | 2008 | ISBN 0816066000 | 738 Pages | PDF | 17.6 MB


The Encyclopedia of Animated Cartoons, Third Edition, now thoroughly revised and updated, remains the definitive source on this entertaining subject. This new edition of the "ultimate cartoon fan bible" adds copious amounts of new material, bringing the book up to date and broadening the scope of its coverage. Separated into five major sections-Silent Cartoon Series, Theatrical Sound Cartoon Series, Full-Length Animated Features, Television Cartoon Series, and Animated Television Specials--this comprehensive encyclopedia includes an extensive historical overview of animation, complete information about Academy and Emmy award winners, and a chronology of animation milestones. Coverage of increasingly popular anime has been added and expanded.

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Grid Generation Methods

Grid Generation Methods


Grid Generation Methods
Publisher: Springer | Pages:390 | 2009-12-01 | ISBN 9048129117 | PDF | 4 MB


This book is an introduction to structured and unstructured grid methods in scientific computing, addressing graduate students, scientists as well as practitioners. Basic local and integral grid quality measures are formulated and new approaches to mesh generation are reviewed. In addition to the content of the successful first edition, a more detailed and practice oriented description of monitor metrics in Beltrami and diffusion equations is given for generating adaptive numerical grids. Also, new techniques developed by the author are presented, in particular a technique based on the inverted form of Beltrami’s partial differential equations with respect to control metrics. This technique allows the generation of adaptive grids for a wide variety of computational physics problems, including grid clustering to given function values and gradients, grid alignment with given vector fields, and combinations thereof. Applications of geometric methods to the analysis of numerical grid behavior as well as grid generation based on the minimization of functionals of smoothness, conformality, orthogonality, energy, and alignment complete the second edition of this outstanding compendium on grid generation methods.


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Fundamental Determinants of Entrepreneurial Behaviour

Fundamental Determinants of Entrepreneurial Behaviour


Fundamental Determinants of Entrepreneurial Behaviour
Publisher: Gabler | Pages: 217 | 2009-10-01 | ISBN 3834915262 | PDF | 1.6 MB


In recent years the perspective on entrepreneurship research moved from the question "what is an entrepreneur" to the question "what influences people to develop entrepreneurial behavior" respectively "what are the antecedents of entrepreneurial behavior". Christian Willi Scheiner examines selected fundamental determinants of entrepreneurial behavior. For the analysis it was essential to study influencing and determining factors before the decision is made to found a business. Therefore, not entrepreneurs but students were chosen as study samples.


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The New Yorker November 02, 2009

The New Yorker November 02, 2009


The New Yorker November 02, 2009
English | 134 Pages| 37MB | PDF



The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons, and poetry published by Condé Nast Publications. Starting as a weekly in the mid-1920s, the magazine is now published 47 times per year, with five of these issues covering two-week spans.

Although its reviews and events listings often focus on the cultural life of New York City, The New Yorker has a wide audience outside of New York. It is well known for its commentaries on popular culture and eccentric Americana; its attention to modern fiction by the inclusion of short stories and literary reviews; its rigorous fact checking and copyediting; its journalism on world politics and social issues; and its famous, single-panel cartoons sprinkled throughout each issue.



Research and Development in Intelligent Systems XXVI: Incorporating Applications and Innovations in Intelligent Systems XVII

Research and Development in Intelligent Systems XXVI: Incorporating Applications and Innovations in Intelligent Systems XVII


Research and Development in Intelligent Systems XXVI:
Incorporating Applications and Innovations in Intelligent Systems XVII

504 pages | Springer; 1 edition (December 4, 2009) | 1848829825 | PDF | 14 Mb



The papers in this volume are the refereed papers presented at AI-2009, the Twenty-ninth SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, held in Cambridge in December 2009 in both the technical and the application streams.

They present new and innovative developments and applications, divided into technical stream sections on Knowledge Discovery and Data Mining, Reasoning, Data Mining and Machine Learning, Optimisation and Planning, and Knowledge Acquisition and Evolutionary Computation, followed by application stream sections on AI and Design, Commercial Applications of AI and Further AI Applications. The volume also includes the text of short papers presented as posters at the conference.


Handbook of Research on Business Process Modeling

Handbook of Research on Business Process Modeling


Handbook of Research on Business Process Modeling
634 pages | Information Science Reference (April 15, 2009) | 1605662887 | PDF | 11 Mb


Business managers are striving to move toward process-centric organizations, but the challenge remains in ensuring adoption of a business process culture.

The Handbook of Research on Business Process Modeling aids managers in the transformation of organizations into world-class competitors through business process applications. A useful resource for business leaders, field researchers, and academicians in management, this reference book contains a repository to the most relevant and up-to-date information on business process modeling.


Jeffrey Shapiro, "Microsoft SQL Server 2005: The Complete Reference: Full Coverage of all New and Improved Features"

Microsoft SQL Server 2005: The Complete Reference: Full Coverage of all New and Improved Features


Jeffrey Shapiro, "Microsoft SQL Server 2005: The Complete Reference: Full Coverage of all New and Improved Features"
Publisher: McGraw-Hill Osborne Media; 2 edition | 2006-11-17 | 672 Pages | ISBN: 0072261528 | CHM | 22.8 MB


SQL Server 2005 is Microsoft's next-generation data management and analysis software designed to deliver increased scalability, availability, and security to enterprise data and analytical applications while making them easier to create, deploy, and manage. Filled with practical solutions and real-world examples, this resource includes full details on:

* Enterprise data management capabilities, including security and clustering
* Powerful developer tools -- T-SQL, .NET CLR, XML, ADO.NET 2.0
* Business Intelligence features, such as Integration Services, data warehousing, and reports


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Jodie Berndt, "Praying the Scriptures for Your Teenagers: Discover How to Pray Gods Will for Their Lives"

Praying the Scriptures for Your Teenagers: Discover How to Pray Gods Will for Their Lives


Jodie Berndt, "Praying the Scriptures for Your Teenagers: Discover How to Pray Gods Will for Their Lives"
Publisher: Zondervan | 2007-08-01 | 308 Pages | ISBN: 031027351X | PDF | 1.1 MB


Prayer is one of the most effective ways a parent can influence a teenager's life. Using an engaging mix of scriptural insights and true-life stories, Jodie Berndt offers hundreds of biblically based prayers, allĂ‚ topically arranged, so that you canĂ‚ pray specifically—and expectantly—aboutĂ‚ the things that matter most to you and your teen.


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SkyNews - November/December 2009

SkyNews - November/December 2009


SkyNews - November/December 2009
English | 48 pages | PDF | 17.45 Mb


SkyNews - the magazine of astronomy and stargazing, features complete observing information, expert equipment reviews, star chart — everything beginners and intermediate amateur astronomers and astrophotographers need. Edited by astronomy author Terence Dickinson, published in Canada, columnists include equipment guru Alan Dyer, comet hunter David Levy, Ken Hewitt-White, Gary Seronik, Ray Villard.

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Kiplinger's Personal Finance - December 2009 (US)


Kiplinger's Personal Finance - December 2009 (US)


Kiplinger's Personal Finance - December 2009 (US)
English | 86 pages | PDF | 31.80 Mb


Kiplingers Personal Finance Magazine was a pioneer in personal finance journalism. Founded in 1947, this magazine lends a hand to more than one million subscribers a month. Issue after issue, Kiplingers shows readers how to manage their money better, get ahead on their careers, buy insurance and minimize taxes.

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Friday, October 30, 2009

Mind Performance Projects for the Evil Genius: 19 Brain-Bending Bio Hacks

Mind Performance Projects for the Evil Genius: 19 Brain-Bending Bio Hacks


Brad Graham, Kathy McGowan, "Mind Performance Projects for the Evil Genius: 19 Brain-Bending Bio Hacks"
McGraw-Hill/TAB Electronics | 2009-09-16 | ISBN: 0071623922 | 240 pages | PDF | 14,2 MB


Have some evil fun inside your head!

This wickedly inventive guide offers 19 build-it-yourself projects featuring high-tech devices that can map, manipulate, and even improve the greatest computer on earth-the human brain. Every project inside Mind Performance Projects for the Evil Genius is perfectly safe and explores cutting-edge concepts, such as brain wave mapping, lucid dream control, and hypnosis.

Using easy-to-find parts and tools, this do-it-yourself book offers a wide variety of brain-bending bio hacks you can accomplish on your own. You'll find detailed guidelines, parameters, schematics, code, and customization tips for each project in the book. The only limit is your imagination!

Mind Performance Projects for the Evil Genius:

# Features step-by-step instructions, complete with helpful illustrations
# Allows you to customize each project for your purposes
# Discusses the underlying principles behind the projects
# Removes the frustration factor-all required parts are listed, along with sources

Build these and other lid-flipping gadgets:

# Biofeedback device
# Reaction speedometer
# Body temperature monitor
# Heart rate monitor
# Lie detector
# White noise generator
# Waking reality tester
# Audio dream director
# Lucid dream mask
# Alpha meditation goggles
# Clairvoyance tester
# Visual hypnosis aid
# Color therapy device
# Synchro brain machine

Enjoy this great book! Brought to you by SMIRK

RHCE - RH302 Red Hat Certified Engineer Certification Exam Preparation Course

RHCE - RH302 Red Hat Certified Engineer Certification Exam Preparation Course



RHCE - RH302 Red Hat Certified Engineer Certification Exam Preparation Course
in a Book for Passing the RHCE - RH302 Red Hat Certified Engineer Exam

244 pages | Emereo Pty Ltd (January 24, 2009) | 1921573449 | PDF | 2 Mb

This self-study exam preparation guide for the RHCE - RH302 Red Hat Certified Engineer exam contains everything you need to test yourself and pass the Exam. Including all the exam topics, covered indepth and insider secrets, complete explanations of all RHCE subjects, test tricks and tips, over 250 highly realistic sample questions, and exercises designed to strengthen understanding of the RHCE concepts and prepare you for exam success on the first attempt are provided.

Can you imagine valuing a book so much that you send the author a "Thank You" letter?

This book includes new exercises and sample questions never before in print. Offering numerous sample questions, critical time-saving tips plus information available nowhere else, this book will help you pass the RHCE - RH302 Red Hat Certified Engineer exam on your FIRST try.

Buy this. Read it. And Pass the RHCE - RH302 Red Hat Certified Engineer Exam.

This book provides a laser sharp focus on all the exam objectives with a cohesive, concise, yet comprehensive coverage of all the topics included in the RHCE - RH302 Red Hat Certified Engineer Lab Exam.

It includes over 250 questions modeled after the real exam with answers and an Exam Quick Prep feature which recaps all the important points for the last hour preparation before taking the exam.

Covers all RH302 exam topics, including:
* Hardware installation and configuration
* The boot process
* Linux filesystem administration
* Package management and Kickstart
* User and group administration
* System administration tools
* Kernel services and configuration
* Apache and Squid
* Network file sharing services (NFS, FTP, and Samba)
* Domain Name System (DNS)
* E-mail (servers and clients)
* Extended Internet Services Daemon (xinetd), the Secure package, and DHCP
* The X Window System
* Firewalls, SELinux, and troubleshooting

Executive Presence: The Art of Commanding Respect Like a CEO

Executive Presence: The Art of Commanding Respect Like a CEO


Harrison Monarth, "Executive Presence: The Art of Commanding Respect Like a CEO"
McGraw-Hill | 2009-10-12 | ISBN: 0071632875 | 256 pages | PDF | 1,2 MB


Get the Key to the Boardroom with Powerful Executive Presence!

“This book can be a key aid in helping you make it to the next level! Great coaching for anyone who is even thinking of becoming an executive!”
Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There

“On the corporate battlefield a true leader’s success is based upon his or her ability to communicate effectively, persuade others to follow a goal, and execute it. This leads to success for all. When the stakes are high, you’re well advised to read this book first.”
Scott A. Gaines, vice president, Hertz Corporation

“If you are seriously looking to be perceived in the light you choose, Executive Presence is the book that not only answers the question, but shows you how to apply the answers.”
Kevin Hogan, author of The Psychology of Persuasion

“Harrison Monarth is a first-rate thinker who writes as clearly as he thinks. No matter where you are on the career ladder, Executive Presence will put you a step ahead of your competition.”
T. Scott Gross, author of Positively Outrageous Service

“Most people know that to move up in your career, you need to have self-awareness and the ability to manage the perceptions of those whose opinions count. . . . Executive Presence is your comprehensive guide to help you become more profi cient at self-marketing and the art of ethical persuasion to achieve your personal and professional goals.”
Larina Kase, PsyD, MBA, author of The Confident Leader and coauthor of the New York Times bestseller The Confident Speaker

About the Book

An expert in coaching high-level players in the art of perception management, Harrison Monarth reveals the critical difference between CEOs and those of us who wish to be CEOs. It’s not a matter of intelligence, connections, or luck. It can be summed up in two words: executive presence.

While most of us toil in obscurity and expect great things to follow, those on the path to corporate leadership spend their time perfecting the types of leadership communication skills that generate respect and get others to share their vision. They use these skills to establish how they are perceived by others and to manage their reputation throughout the organization. In other words, these soon-tobe top players have developed the presence of an executive through careful image management—and they make sure they have the goods to back it up.

In Executive Presence, Monarth shows how you can seize control of your own career using the same skills. Inside, he explains how to:

# Accurately “read” people and predict their behavior
# Influence the perceptions of others
# Persuade those of opposing views to your side
# Create and maintain a personal “brand”
# Manage and control your online reputation
# Perform damage control when things go wrong

Monarth’s conclusions aren’t based solely on his keen insight and extensive experience; they’re the result of the latest scientifi c research in interpersonal communication and human behavior.

Talent and skills are important, but they alone won’t take you to the top of your organization. People reach highly infl uential positions because they deeply understand the power of perception and know how to leverage it in their favor. The good news is, anyone with the will to succeed can do it. Executive Presence provides all the techniques you need to take your career to the highest level of any organization.

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Deterministic Learning Theory for Identification, Recognition, and Control

Deterministic Learning Theory for Identification, Recognition, and Control


Deterministic Learning Theory for Identification, Recognition, and Control
207 pages | CRC; 1 edition (July 21, 2009) | 0849375533 | PDF | 12 Mb


Deterministic Learning Theory for Identification, Recognition, and Control presents a unified conceptual framework for knowledge acquisition, representation, and knowledge utilization in uncertain dynamic environments. It provides systematic design approaches for identification, recognition, and control of linear uncertain systems. Unlike many books currently available that focus on statistical principles, this book stresses learning through closed-loop neural control, effective representation and recognition of temporal patterns in a deterministic way.

A Deterministic View of Learning in Dynamic Environments
The authors begin with an introduction to the concepts of deterministic learning theory, followed by a discussion of the persistent excitation property of RBF networks. They describe the elements of deterministic learning, and address dynamical pattern recognition and pattern-based control processes. The results are applicable to areas such as detection and isolation of oscillation faults, ECG/EEG pattern recognition, robot learning and control, and security analysis and control of power systems.

A New Model of Information Processing
This book elucidates a learning theory which is developed using concepts and tools from the discipline of systems and control. Fundamental knowledge about system dynamics is obtained from dynamical processes, and is then utilized to achieve rapid recognition of dynamical patterns and pattern-based closed-loop control via the so-called internal and dynamical matching of system dynamics. This actually represents a new model of information processing, i.e. a model of dynamical parallel distributed processing (DPDP).

Managers Guide to Marketing, Advertising, and Publicity

Managers Guide to Marketing, Advertising, and Publicity


Barry Callen, "Managers Guide to Marketing, Advertising, and Publicity"
McGraw-Hill | 2009-08-17 | ISBN: 0071627960 | 272 pages | PDF | 1 MB


Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

# The 14 principles of marketing communications strategy
# Common marketing mistakes to avoid
# Techniques for creating powerful marketing messages
# The many choices for delivering your marketing message
# How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

# Clear definitions of key terms, concepts, and jargon
# Tactics and strategies for overseeing marketing initiatives
# Insider tips for getting the most out of marketing, advertising, and publicity
# Practical advice for creating effective campaigns
# Warning signs when preparing for and undertaking marketing initiatives
# Stories and insights from the experiences of others
# Specific marketing procedures, tactics, and hands-on techniques

Enjoy this great book! Brought to you by SMIRK

Microsoft SQL Server 2005 Notification Services

Microsoft SQL Server 2005 Notification Services


Shyam Pather, "Microsoft SQL Server 2005 Notification Services"
Publisher: Sams | 2006-02-24 | 720 Pages | ISBN: 0672327791 | CHM | 3.6 MB


Microsoft SQL Server 2005 Notification Services covers the basic problems of notification applications, describes the SQL Notification Services platform and describes how to use it to build rich, scalable notification applications. Written by Shyam Pather, the Technical Lead for the SQL Notification Services Team, this book is based on his three years of experience teaching SQL Notification Services to new customers. This book is your complete resource for learning SQL Notification Services application development and the underlying architectural concepts.


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Professional SQL Server 2000 Data Warehousing with Analysis Services

Professional SQL Server 2000 Data Warehousing with Analysis Services


Chris Graves,Mark Scott,Mike Benkovich,Paul Turley,Robert Skoglund,Robin Dewson,Sakhr Youness,Denny Lee,Sam Ferguson,Tony Bain,Terrence Joubert, "Professional SQL Server 2000 Data Warehousing with Analysis Services"
Publisher: Peer Information Inc.; 1st edition | 2001 | 701 Pages | ISBN: 1861005407 | PDF | 14 MB


Data warehouses have evolved to cope with the huge volumes of data flowing through the workplace by separating the data used for reporting and decision making from the operational systems. The purpose of the data warehouse is simply to store the raw data, and in combination with Microsoft SQL Server 2000 Analysis Services, this data can be transformed into accessible information that reflects the real factors affecting the enterprise.

In this book, we introduce the key concepts of data warehousing, OLAP, and data mining. In addition to coverage of Data Transformation Services (DTS) and MDX, this book also demonstrates how to develop an Analysis Services client application, and how to secure and optimize your data warehouse. There is also an in-depth discussion of the exciting new topic of Web Housing.

By reading this book, you will learn how best to employ data warehousing and OLAP in your business, and how to leverage it to provide your organization with improved revenue and profitability.

This book covers:

Understanding Analysis Services Architecture
Designing Data Warehouses and Data Marts
Using Data Transformation Services (DTS) in Data Warehousing
Techniques for Data Mining and Analysis
Building OLAP cubes with Analysis Manager, and programmatically through DSO
Securing, Administrating and Optimizing a Data Warehouse and OLAP system
Using Multidimensional Expressions (MDX) to query OLAP cubes
Building OLAP client applications with Visual Basic and ASP
English Query, PivotTable Service



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Thursday, October 29, 2009

The Formula for Economic Growth on Main Street America

The Formula for Economic Growth on Main Street America


The Formula for Economic Growth on Main Street America (Public Administration and Public Policy) By Gerald L. Gordon
Publisher: CRC 2009-07-29 | 186 Pages | ISBN: 1420093894 | PDF | 1.7 MB


The community that establishes and maintains a solid economic framework greatly improves its chances of sustaining itself through fluctuations in the economy. The question is, of course, how can city officials and administrators make this happen? The Formula for Economic Growth on Main Street America examines why economic growth during the late twentieth century was marked by the dramatic rise of some communities and the equally stunning demise of others. This book identifies the key components of sustained economic growth as well as the policies, actions, and inactions that are precursors to the decline of local economies.

Based on the author’s 25 years of experience as president of one of America’s foremost economic development agencies, and his involvement in assisting communities around the world, the book shows how to assess the needs of communities and details what is needed to put plans in place. Drawing on case studies, the book illustrates lessons learned and how they can be applied, including:

What steps elected and administrative officials can take to stabilize and enhance the growth of their cities

Why the growth of some communities within a single regional marketplace can dramatically outpace that of neighbors possessing similar locations and assets

How communities can establish programs that sustain economic growth and provide jobs—without raising taxes

As communities struggle to cope with diminished tax revenues, the idea of achieving sustainable growth without raising taxes seems too good to be true. Tapping into the same strategies that allowed Fairfax County, Virginia, to enjoy triple-digit job growth while reducing property taxes, Dr. Gerald Gordon provides the framework and strategies to weather most economic storms and chart a course toward sustainable economic development.




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Molecular Detection of Foodborne Pathogens

Molecular Detection of Foodborne Pathogens


Molecular Detection of Foodborne Pathogens By Dongyou Liu
Publisher: CRC 2009-07-28 | 905 Pages | ISBN: 1420076434 | PDF | 11.3 MB


While the vast majority of our food supplies are nutritious and safe, foodborne pathogen-related illness still affects millions of people each year. Large outbreaks of foodborne diseases — such as the recent salmonella outbreak linked to various peanut butter products — continue to be reported with alarming frequency.

All-Encompassing Guide to Detection Techniques

One of the most effective ways to control and prevent human foodborne infections is to implement a pathogen surveillance system. Addressing the biology, epidemiology, and pathogenesis of more than 60 microorganisms, Molecular Detection of Foodborne Pathogens demonstrates how to implement a surveillance system that uses state-of-the-art molecular techniques to quickly detect and identify bacterial, fungal, viral, and parasitic pathogens concerned.

Included in each chapter:
Concise review of the selected pathogen in respect to its biology, epidemiology, and pathogenesis
Summary of molecular detection methods available
Description of clinical/food sample collection and preparation procedures
Selection of robust, effective, step-by-step detection protocols
Discussion of the current challenges and ongoing research needs to further extend utility and performance of molecular diagnostic methods


With proven, ready-to-use protocols (including commercial kits), this globally pertinent resource demonstrates how speedy and effective detection methods can lead to more lives saved and a consistently safe, quality, and trustworthy food supply.




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Managing It Outsourcing Performance

Managing It Outsourcing Performance


Managing It Outsourcing Performance By Hans Solli-Saether, Petter Gottschalk
Publisher: Business Science Reference 2009-10-15 | 256 Pages | ISBN: 160566796X | PDF | 4.3 MB


The expectations of IT outsourcing in the delivery of strategic, economic, and technological benefits have drastically increased over the last decade. Although private companies and governments across the globe are involved in outsourcing arrangements, managing relationships and measuring performance still remains an issue. Managing IT Outsourcing Performance provides a unique collection of methodologies and tools useful in managing relationships and task execution to help in developing successful IT outsourcing interactions. A valuable compilation for a wide audience of managers and developers, this leading reference collection enables researchers to examine current issues and allows managers to improve outsourcing relationships.



Table of Contents:
TENTATIVE
Chapter I: Outsourcing Opportunities

Chapter II: Theoretical Foundations

Chapter III: Critical Success Factors

Chapter IV: Value Configurations

Chapter V: Maturity in Outsourcing Relationships

Chapter VI: Costs, Benefits, and Risks

Chapter VII: Knowledge Transfer

Chapter VIII: Outsourcing Performance

Chapter IX: Outsourcing Governance

Chapter X: Case Study Research





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Protein Engineering and Design (2009)

Protein Engineering and Design (2009)


Protein Engineering and Design
Publisher: CRC | Language: English | ISBN: 1420076582 | 416 pages | Data: 2009 | PDF | 6 Mb



Description: Experimental protein engineering and computational protein design are broad but complementary strategies for developing proteins with altered or novel structural properties and biological functions. By describing cutting-edge advances in both of these fields, Protein Engineering and Design aims to cultivate a synergistic approach to protein science.

Experimental Protein Engineering


The first half of the book discusses experimental approaches to protein engineering and starts by describing several high-throughput screening platforms for protein engineering. Key techniques used for diversity generation are also discussed. The next few chapters present examples of therapeutics, enzymes, biomaterials, and other proteins that have been engineered by rational or combinatorial approaches. The section finishes with a chapter on the use of non-natural amino acids in protein engineering.

Computational Protein Design

The second half of the book introduces computational protein design, beginning with a chapter on computational and informatics algorithms used in protein engineering. Core components of computational protein design are then discussed in detail, and examples of heuristic protein design are provided. Subsequent chapters present examples of how computational design has played a critical role in advancing the field of protein engineering. Concluding with a chapter outlining current challenges in the field, this book makes computational protein design and diversity-oriented protein engineering widely accessible to a broad audience in academia and industry alike.



The Psychology of Courage: An Adlerian Handbook for Healthy Social Living

The Psychology of Courage: An Adlerian Handbook for Healthy Social Living


The Psychology of Courage: An Adlerian Handbook for Healthy Social Living By Julia Yang, Alan Milliren
Publisher: Routledge 2009-07-29 | 294 Pages | ISBN: 0415965195 | PDF | 2.5 MB


Courage refers to the willingness for risk taking and to move ahead in the presence of difficulties. The purpose of this book is to present courage as the main foundation of understanding and training for mental health in the three life task areas described by Adler: Work, Love, and Friendship. It explores the meaning of each life task and problems of fear, compensation, or evasion, as well as Adlerian insight on socially useful attitudes of approaching the task under discussion. Socratic dialog boxes are included throughout each chapter to encourage the interactivity between the text and readers’ thought processes. Also included is a set of twenty-two helping tools that were creatively designed for self-exercise or to be used to help others uncover or acquire courage. For those in the helping professions, this text will be a unique and valuable handbook for not only working with and helping their clients, but also for their own personal development.




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My First English Adventure: Starter Teacher's Book

My First English Adventure: Starter Teacher's Book


My First English Adventure: Starter Teacher's Book (English Adventure) By Mady Musiol, Magaly Villarroel
Publisher: Longman 2005-01-27 | 176 Pages | ISBN: 0582793807 | PDF + AUDIO (MP3s for the book ) in one rar file | 35 MB


The Teacher’s Book provides all the information you need to teach from My First English Adventure.

* Full colour interleaved book allows you to see the Pupil’s book pages and the teaching notes simultaneously
* Includes additional lesson notes and ideas for extra activities




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Handbook on the Physics and Chemistry of Rare Earths, Volume Volume 26

Handbook on the Physics and Chemistry of Rare Earths, Volume Volume 26


Handbook on the Physics and Chemistry of Rare Earths, Volume Volume 26
Publisher: North Holland | 1999-05-01 | ISBN: 0444501851 | Pages: 576 | PDF | 7.1 MB


Over twenty years since the appearance of volume 1 of this prestigious series, the rare earths continue to perplex, if not mystify us. There is no doubt that in the next breakthrough to a higher level of human understanding of nature, the rare earth elements and their compounds will play an important part in its elaboration. The reviews contained in this 26th volume continue this quest.

Three of the chapters deal with various aspects of the magnetic behaviours of the lanthanide metals and some of their compounds, while the fourth is concerned with the photoelectron spectroscopy of the anomalous f (heavy fermion) systems in cerium and uranium compounds.


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Structural Equation Modeling With AMOS: Basic Concepts, Applications, and Programming

Structural Equation Modeling With AMOS: Basic Concepts, Applications, and Programming


Structural Equation Modeling With AMOS: Basic Concepts, Applications, and Programming (Multivariate Applications) By Barbara Byrne
Publisher: Psychology Press 2009-07-28 | 416 Pages | ISBN: 0805863729 | PDF | 7.6 MB


This book illustrates the ease with which AMOS 4.0 can be used to address research questions that lend themselves to structural equation modeling (SEM). This goal is achieved by: 1) presenting a nonmathematical introduction to the basic concepts and applications of structural equation modeling; 2) demonstrating basic applications of SEM using AMOS 4.0; and 3) highlighting features of AMOS 4.0 that address important caveats related to SEM analyses.

Written in a user-friendly style, the author walks the reader through 10 SEM applications from model specification to estimation to the assessment and interpretation of the output. Each of the book's applications is accompanied by:

a statement of the hypothesis being tested;
a schematic representation of the model under study;
the use and function of a wide variety of icons and pull-down menus;
a full explanation of related AMOS Graphic input models and output files;
a model input file based on AMOS BASIC; and
the published reference from which each application was drawn.




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Joey Lott,Robert Reinhardt, "Flash 8 ActionScript Bible"

Flash 8 ActionScript Bible


Joey Lott,Robert Reinhardt, "Flash 8 ActionScript Bible"
Publisher: Wiley | 2006-01-24 | 867 Pages | ISBN: 047177197X | PDF | 11.8 MB


To create Flash applications that sizzle, you have to learn the code. In this comprehensive guide to the latest version of ActionScript, the object-oriented scripting language for Macromedia Flash, you'll get the detailed instruction and step-by-step tutorials you need to write robust code and create sophisticated interactive animations. Work with objects and components, interoperate with JavaScript, create games, and more - it's all here in this informative book for developers, programmers, and designers.


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Learning, Training, and Development in Organizations

Learning, Training, and Development in Organizations


Learning, Training, and Development in Organizations (The Organizational Frontiers Series) By Steve W.j. Kozlowski, Eduardo Salas
Publisher: Psychology Press 2009-08-06 | 552 Pages | ISBN: 0805855599 | PDF | 2.6 MB


This scholarly book in SIOP’s Organizational Frontier series looks at research on enhancing knowledge acquisition and its application in organizations. It concentrates on training, design and delivery given the changing nature of work and organizations. Now that work is increasingly complex, there is greater emphasis on expertise and cognitive skills. Advances in technology such as computer simulations and web-based training are necessitating a more active role for the learner in the training process. In the broad context of the organization systems, this book promotes learning and development as a continuous lifelong endeavor.




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Solar Energy: Renewable Energy and the Environment

Solar Energy: Renewable Energy and the Environment


Robert Foster, James Witcher, Vaughn Nelson, "Solar Energy: Renewable Energy and the Environment"
CRC 2009 | ISBN-10: 1420075667 | 382 Pages | PDF | 6,7 MB


Drawing on the authors’ extensive research and project implementation around the globe, Solar Energy: Renewable Energy and the Environment covers solar energy resources, thermal and photovoltaic systems, and the economics involved in using solar energy. It provides background theory on solar energy as well as useful technical information for implementing solar energy applications.

The book details the strengths, weaknesses, and applications of solar power generation technologies. It discusses the design and implementation of often-overlooked solar technologies, such as solar water pumping, distillation, detoxification, refrigeration, and village power. The text also examines photovoltaic power and how it is best suited for remote-site applications with small to moderate power requirements. Examples, real-world case studies, and lessons learned from technical failures illustrate how to best implement solar energy projects.

The time for clean energy solutions is here. Only through energy efficiency and renewable energy technologies can modern civilization extricate itself from the gathering perfect energy storm. Focusing on one of the keys to lessen the potentially harmful impacts of the storm, this book discusses how to increase energy production from a clean energy source—the sun.




Art Therapy: An Introduction, 2nd edition

Art Therapy: An Introduction, 2nd edition


Art Therapy: An Introduction, 2nd edition By Judith Rubin
Publisher: Routledge 2009-08-05 | 356 Pages | ISBN: 0415960932 | PDF | 7.8 MB


Introduction to Art Therapy: Sources and Resources, is the thoroughly updated and revised second edition of Judith Rubin’s landmark 1999 text, the first to describe the history of art in both assessment and therapy, and to clarify the differences between artists or teachers who provide therapeutic art activities, psychologists or social workers who request drawings, and those who are trained as art therapists to do a kind of work which is similar, but qualitatively different. This new edition contains a DVD-ROM with over 400 still images and 250 edited video clips for much richer illustration than is possible with figures alone; an additional chapter describing the work that art therapists do; and new material on education with updated information on standards, ethics, and informing others. To further make the information accessible to practitioners, students, and teachers, the author has included a section on Treatment Planning and Evaluation, an updated list of resources—selected professional associations and proceedings—references, expanded citations, and clinical vignettes and illustrations. Three key chapters describe and expand the work that art therapists do: People We Help, deals with all ages; Problems We Treat, focuses on different disorders and disabilities; and Places We Practice, reflects the expansion of art therapy beyond its original home in psychiatry. The author’s own introduction to the therapeutic power of art—as a person, a worker, and a parent—will resonate with both experienced and novice readers alike. Most importantly, however, this book provides a definition of art therapy that contains its history, diversity, challenges, and accomplishments.




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Handbook of Cross-Cultural Developmental Science

Handbook of Cross-Cultural Developmental Science


Handbook of Cross-Cultural Developmental Science By Marc H. Bornstein
Publisher: Psychology Press 2009-08-05 | 624 Pages | ISBN: 0805863303 | PDF | 4.8 MB


Researchers and theoreticians commonly acknowledge the profound impact of culture on all aspects of development. However, many in the field are often unaware of the latest cultural literatures or how development proceeds in places other than their home locations. This comprehensive handbook covers all domains of developmental science from a cultural point of view and in all regions of the globe. Part 1 covers domains of development across cultures, and Part 2 focuses on development in different places around the world. The Handbook documents child and caregiver characteristics associated with cultural variation, and it charts relations between cultural and developmental variations in physical, mental, emotional, and social development in children, parents, and cultural groups.

This contemporary and scholarly resource of culture in development covers theoretical, methodological, substantive, and ethnic issues as well as geographic approaches. Each chapter includes an introduction, historical and demographic considerations, theory, an overview of the most important classical and modern research studies, recommended future directions in theory and research, and a conclusion. The chapters focus on children from the prenatal stage through adolescence.

Interdisciplinary in nature, the Handbook will appeal to human development theoreticians, researchers, and students in psychology, education, and pediatrics. Ideal for those new to the field, readers will appreciate the plethora of cultural examples from all fields of child and human development and developmental examples from all fields of cultural study.




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