Desktop Database Marketing

Desktop Database Marketing
Publisher: McGraw-Hill | ISBN: 0844232351 | edition 1998 | CHM | 270 pages | 10,7 mb

Desktop Database Marketing is a masterful work that belongs on every business bookshelf. Jack Schmid and Alan Weber have succeeded in applying the KISS principle to database marketing in a way that removes the mystique and releases the power without prejudice to size of business.

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