Mastering the 7 Essentials of High-Growth Companies: Effective Lessons to Grow Your Business

Mastering the 7 Essentials of High-Growth Companies: Effective Lessons to Grow Your Business
Wiley | 2010-05-24 | ISBN: 047061062X | 201 pages | PDF | 1.5 MB

Practical strategies to propel your company to the top American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high unemployment with growth. As such, the business road ahead will be challenging. Growth will be harder to achieve and business failure will be more prevalent.

But the best of America's growth businesses will pass through this cycle to experience renewed and hopeful growth in contrast to the high failure rate of those who fail to grow. The numbers are proving this to be the extreme case-a higher upside with a greater failure rate.

What are America's recession-proof, highest growth companies doing differently? What are the values, fundamentals, and actions that will make the difference between failure, or just surviving and thriving? The answer to these questions is, what Thomson calls, The 7 Essentials-value proposition, high growth market segment, marquee customers, big brother alliances, exponential returns, inside/outside leadership, and essential board experts. This book is the timely answer to the search for what it will take to propel a company's growth through these challenging times. It's for management teams of any business, independent of size or industry, which desires to identify a course of action to improve their opportunities to grow.

"Applying the 7 Essentials will improve your company's growth prospects," says author David Thomson. Growth companies are especially defined by their ability to grow through recession and recovery periods to become the new growth leaders. The case studies and the numbers in this book prove it. This reliable resource extends the insights from Thomson's bestselling book, Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth to apply the 7 Essentials to all companies.

Thomson is known as America's growth expert on what it takes to transform a small business into a billion dollar one. He has been recognized by Investors Business Daily as the "Guru for Uncovering the Blueprint for Sizzling Growth Companies."

•Offers busy professionals essential insights that will move their business or business unit beyond surviving and into thriving now and in the future
•Written by an expert on how companies achieve growth in challenging markets
•Contains key CEO interviews and quick case studies and is supported by on-line scoring tools to help teams apply the 7 Essentials
Economic weakness has not changed the need for companies to grow. This book provides you with a proven framework to overcome such challenges and thrive in today's challenging business environment.

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The Retail Doctor's Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure

The Retail Doctor's Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure
Wiley; 1st edition (May 3, 2010) | ISBN: 0470587172 | 246 pages | PDF | 4 MB

It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.

By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance

* Redesign your organizational structure
* Reap the maximum returns on your investment
* Keep your business financially healthy

Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing.

While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.

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ISO 9000 Quality Systems Handbook - updated for the ISO 9001:2008 standard, Sixth Edition

ISO 9000 Quality Systems Handbook - updated for the ISO 9001:2008 standard, Sixth Edition

David Hoyle, "ISO 9000 Quality Systems Handbook - updated for the ISO 9001:2008 standard, Sixth Edition: Using the standards as a framework for business improvement"
Butterworth-Heinemann | 2009 | ISBN: 1856176843 | 728 pages | PDF | 11 MB

Whether you are establishing a quality management system for the first time or improving your existing system, this best-selling guide to effective quality management using the ISO 9000 family of standards as a framework for business process management (BPM) and improvement is an essential addition to your quality bookshelf.
For newcomers to the field and those needing a refresh on the fundamental principles, quality expert David Hoyle covers the crucial background including the importance and implications of quality system management, enabling those seeking ISO 9001 certification to take a holistic approach that will bring about true business improvement and sustained success.
Packed with insights into how the standard has been used, misused and misunderstood, ISO 9000 Quality Systems Handbook will help you to build an effective management system, help you decide if ISO 9001 certification is right for your company and gently guide you through the terminology, requirements and implementation of practices to enhance performance.
With chapter headings matched to the structure of the standard and clause numbers included for ease of reference, each chapter now also begins with a preview to help you decide which to study and which to skip. The book also includes essential concepts and principles, important issues to be understood before embarking upon implementation, different approaches that can be taken to achieving, sustaining and improving quality, and guidance on system assessment, certification and continuing development. Clear tables, summary checklists and diagrams make light work of challenging concepts and downloadable template report forms, available from the book’s companion website, take the pain out of compiling the necessary documentation.
Don’t waste time trying to achieve certification without this tried and trusted guide to improving your business-let David Hoyle lead you towards a better quality management system and see the difference it can make to your processes and profits!
* Reduce your need for expensive training and consultancy services with this authoritative, clear and unambiguous guide to quality management from one of the world’s foremost experts on the ISO 9000 family of standards.
* Develop a process based management system that enables your organization to satisfy its customers and other stakeholders as well as conform to ISO 9001:2008 with hard-won information from quality auditors and industry experts.
* Explains the concepts and requirements with compelling case studies, summaries of the essential learning points and check lists to ensure certification is achieved without delays caused by oversights. Downloadable template report forms also available on the book’s companion website!

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Error Calculus for Finance and Physics: The Language of Dirichlet Forms

Error Calculus for Finance and Physics: The Language of Dirichlet Forms

Nicolas Bouleau, "Error Calculus for Finance and Physics: The Language of Dirichlet Forms"
Walter de Gruyter | 2003 | ISBN: 3110180367 | 234 pages | PDF | 1,1 MB

Many recent advances in modelling within the applied sciences and engineering have focused on the increasing importance of sensitivity analyses. For a given physical, financial or environmental model, increased emphasis is now placed on assessing the consequences of changes in model outputs that result from small changes or errors in both the hypotheses and parameters. The approach proposed in this book is entirely new and features two main characteristics. Even when extremely small, errors possess biases and variances. The methods presented here are able, thanks to a specific differential calculus, to provide information about the correlation between errors in different parameters of the model, as well as information about the biases introduced by non-linearity. The approach makes use of very powerful mathematical tools (Dirichlet forms), which allow one to deal with errors in infinite dimensional spaces, such as spaces of functions or stochastic processes. The method is therefore applicable to non-elementary models along the lines of those encountered in modern physics and finance. This text has been drawn from presentations of research done over the past ten years and that is still ongoing. The work was presented in conjunction with a course taught jointly at the Universities of Paris 1 and Paris 6. The book is intended for students, researchers and engineers with good knowledge in probability theory.

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Survival Guide for Women in Business

Survival Guide for Women in Business

Survival Guide for Women in Business by Sarah Baicker
Publisher: WetFeet 2008 | ISBN: 1582078661 158207867X | 54 pages | PDF | 2.8 MB

Attitudes have changed, but the business careers of men and women still look very different. Women face unique challenges in corporate America and they have unique needs. Here s a career guide that speaks directly to women, helping them navigate the sometimes rocky road to success. It features hard-learned advice from career coaches, industry observers, and women who forged their own paths at top firms. WetFeet s Survival Guide for Women in Business offers pragmatic solutions to real problems and proven strategies for enduring and thriving in the business world. Turn to this Wetfeet Insider Guide to learn: How to assess your personal goals and plot your career trajectory If getting an MBA is the right decision Why women don t negotiate and how you can Creative methods for achieving better work/life balance How to take a hiatus without derailing your career How to hone your networking skills The keys to being a successful and respected leader Techniques for sizing up an organization s culture

Table of Contents

Chapter 1: Introduction

Chapter 2: Plotting your Career Trajectory

Chapter 3: Networking

Chapter 4: The Job Hunt

Chapter 5: The Uphill Battle

Chapter 6: Work/Life Balance

Chapter 7: Real People Profiles

Chapter 8: For your Reference

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Financial Accounting: In an Economic Context, 5th Edition, Study Guide

Financial Accounting: In an Economic Context, 5th Edition, Study Guide

Jamie Pratt "Financial Accounting: In an Economic Context, 5th Edition, Study Guide"
Wiley | English | 2002-04-24 | ISBN: 0471238953 | 272 pages | PDF | 12,7 MB

By focusing on three elemental themes--economic factors, measurement issues, and decision-making perspective--Jamie Pratt's book provides an enlightening coverage of financial accounting from an economic perspective, at once tightening the conceptual framework while enriching the essential contextual relevance of principles every business manager needs to understand.

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Organization: A Guide To Problems and Practice

Organization: A Guide To Problems and Practice

Organization: A Guide To Problems and Practice By Professor John Child
Publisher: Sage Publications Ltd 1994-02-28 | 306 Pages | ISBN: 1853960144 | PDF | 6.5 MB

This textbook provides a clear and readable introduction to the subject. It deals with organizational design, its contribution to performance, and the problems and issues involved in organizational change.
This text assumes little academic knowledge, and some familiarity with work in organizations. It is of real use to decision makers, and to those in management education, both teachers and students.

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jBPM Developer Guide

jBPM Developer Guide

Title: jBPM Developer Guide
Publisher: Packt Publishing | ISBN: 1847195687 | Dec 2009 | PDF | 372 pages | 2.9Mb

jBPM is an open source business process management (BPM) solution used for defining and executing business processes. Java developers can use jBPM to analyze, improve, and maintain their business processes. This book steers you through each point of the jBPM framework and its implementation to model your business processes.

The book starts by explaining the key concepts in a Business Process Management framework. It will help you to learn and practice all of the conceptual and theoretical terms used in the Business Process Management field. Then you will master jPDL, the preferred process language for jBMP, which will let you specify exactly how your processes must be defined and implemented.

From here on, the book takes a closer look at the engine, discussing a broad range of topics from building real business processes inside real applications to learning and implementing advanced capabilities of the jPDL and jBPM framework. It will also help you to handle vital information and tasks related to persistence, integrating jBPM with other enterprise systems, and deploying jBPM to existing J2EE application servers.

By the end of this book, you will gain all the experience required to implement solutions that use the framework as well as to make decisions about how the framework needs to be used in particular situations.


What you will learn from this book

* Key concepts of Business Process Management to understand how the community leads and implements open source software
* Gain deep understanding of JPDL, the preferred process language, to know how your processes must be defined and implemented
* Convert your projects into fully featured applications with advanced jBPM features such as the persistence service and human task mechanism
* Understand the framework's behavior in different environments
* Create and configure Human Task activities to model situations where human beings interact with the process
* Understand how the framework handles information that flows through your business process
* Configure the persistence service to reduce risk and perform successful implementations with jBPM
* Improve your process definitions using nodes
* Configure the Eclipse IDE to start modeling your processes

Approach

This book is a complete developer's guide to working with jBPM in a J2EE enterprise environment. It is packed with examples of implementations that will provide you with all the experience needed in real-life implementations. Extensive discussions about how the framework is implemented internally will contribute to creating a robust knowledge of when and how your projects will include this framework.

Who this book is written for

This book is mainly targeted at Java developers and Java architects who need to have a deep understanding of how frameworks behave in real-life implementations.

The book assumes that you know the Java Language well and also know some widely used frameworks such as Hibernate and Log4J. You should also know the basics of relational databases and the Eclipse IDE. A brief introduction to Maven2 is included in this book but extra experience might be needed for more advanced usages.

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Maximize Your Investment: 10 Key Strategies for Effective Packaged Software Implementations

Maximize Your Investment: 10 Key Strategies for Effective Packaged Software Implementations

Title: Maximize Your Investment: 10 Key Strategies for Effective Packaged Software Implementations
Publisher: Packt Publishing | ISBN: 1849680027 | Dec 2009 | PDF | 232 pages | 1.4Mb

Using packaged software for Customer Relationship Management or Enterprise Resource Planning is often seen as a sure-fire way to reduce costs, refocus scarce resources, and increase returns on investment. However, research shows that the majority of packaged or Commercial Off-The-Shelf (COTS) implementations fail to provide this value due to the implementation approach taken.

Authored by Grady Brett Beaubouef, who has over fifteen years of packaged software implementation experience, this book will help you define an effective implementation strategy for your packaged software investment.

The book focuses on Commercial Off-The-Shelf (COTS) implementations, and helps you to successfully implement packaged software. Using a step-by-step approach, it begins with an assessment of the limitations of current implementation methods for packaged software. It then helps you to analyze your requirements and offers 10 must-know principles gleaned from real-world packaged software implementations. These 10 principles cover how to maximize enhancements and minimize customizations, focus on business results, and negotiate for success, and so on. You will learn how to best leverage these principles as part of your implementation. As you progress through the book, you will learn how to put packaged software into action with forethought, planning, and proper execution. Doing so will lead to reductions in implementation costs, customizations, and development time.

What you will learn from this book

* Identify factors to consider when selecting and applying a methodology for gathering and validating business requirements for COTS software
* Minimize potential risks and maximize opportunities in your implementations
* Understand the difference between prototyping and modeling, and when they should be used
* Accelerate implementations by generating more knowledge and less information
* Maximize enhancements and minimize non-value-added customizations
* Increase Return On Investment (ROI) by developing a negotiation strategy with partners and users
* Leverage the lessons of knowledge management to assist you in managing the information generated during an implementation

Approach

This is a handbook covering ten principles for packaged software implementations that project managers, business owners, and IT developers should pay attention to. The book also has practical real-world coverage including a sample agenda for conducting business solution modeling, customer case studies, and a road map to implement guiding principles.

Who this book is written for

This book is aimed at enterprise architects, development leads, project managers, business systems analysts, business systems owners, and anyone who wants to implement packaged software effectively. If you are a customer looking to implement COTS software in the future then this book will provide a strategy to maximize your investment. If you are in an internal IT role and you find that your internal software development methodology doesn't quite work for an off-the-shelf business software package then this book will provide you with perspective on how to adjust your approach. If you are an implementation partner looking to minimize the blood, sweat, and tears shed with implementing COTS software then this book will be a guide to filter out obstacles and enable implementation focus.

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Mathematics for the Trades

Mathematics for the Trades

Mathematics for the Trades
By Robert A. Carman, Hal M. Saunders
Publisher: Prentice Hall; 8 edition | 2007 | 848 Pages | ISBN: 0132321025 | PDF | 62.84 MB

For Basic Math, Math for the Trades, Occupational Math, and similar basic math skills courses servicing trade or technical programs at the undergraduate/graduate level. THE leader in trades and occupational mathematics,Mathematics for the Trades: A Guided Approach focuses on fundamental concepts of arithmetic, algebra, geometry, and trigonometry. It supports these concepts with practical applications in a variety of technical and career vocations, including automotive, allied health, welding, plumbing, machine tool, carpentry, auto mechanics, HVAC, and many other fields. The workbook format of this text makes it appropriate for use in the traditional classroom as well as in self-paced or lab settings. For this revision, the authors have added over 150 new applications, new chapter summaries for quick review, and a new chapter on basic statistics. Student will find success in this clear and easy to follow format which provides immediate feedback for each step the student takes to ensure understanding and continued attention.

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Enterprise Application Integration: A Wiley Tech Brief

Enterprise Application Integration: A Wiley Tech Brief

William A. Ruh, Francis X. Maginnis, William J. Brown "Enterprise Application Integration: A Wiley Tech Brief"
Publisher: Wiley 2000 | 224 Pages | ISBN: 0471376418 | PDF | 1.6 MB

Learn to utilize today's hottest EAI technologies to ensure interoperability across your organization
What exactly is enterprise application integration (EAI)? What makes this $300 million market so hot that it's expected to grow to $6.5 billion in the next two years? How do you apply it in the real world? Whether you're an IT professional or systems architect, business manager or software developer, if you're looking into EAI as a solution for unifying applications and systems across the enterprise, then the answers are in this book.You'll find a complete and unbiased survey of the different technologies, architectures, and approaches available for EAI implementations, including pros and cons, clear explanations of all concepts, and first-rate guidance on how to choose the best EAI strategy for your company. The authors draw on their pioneering work with early implementations to show you how to:
* Define your specific integration problem in a useful form that enables a real solution
* Develop your own EAI architecture and ensure interoperability of legacy, stovepipe, COTS, client-server and modern technology applications
* Choose the best among messaging architecture, object architecture, and transaction architecture
* Work with the best implementation technologies, including Microsoft's COM+, the OMG's CORBA, and Sun's EJB
* Utilize the proven Secure Application Integration Methodology (SAIM)
Wiley Tech Briefs
Focused on the needs of the corporate IT and business manager, the Tech Briefs series provides in-depth information on a new or emerging technology, solutions, and vendor offerings available in the marketplace. With their accessible approach, these books will help you get quickly up-to-speed on a topic so that you can effectively compete, grow, and better serve your customers.

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Money and Ideas: Four Studies on Finance, Innovation and the Business Life Cycle

Money and Ideas: Four Studies on Finance, Innovation and the Business Life Cycle

Money and Ideas: Four Studies on Finance, Innovation and the Business Life Cycle
Publisher: Springer | Pages: 107 | 2009-11-24 | ISBN 1441912274 | PDF | 1 MB

From the start, businesses experience a bewildering array of opportunities and hurdles. At every stage of a firm’s life cycle, the primary obstacle is access to capital. Drawing from a variety of fields and empirical research perspectives, this book presents four scientific studies that explore the implications of financial constraints during start-up and subsequent phases.

The first study focuses on the financial challenges to the nascent entrepreneur – someone who is planning to, or has just started their business – and asks whether all innovative ideas get financed. Through a survey of 900 nascent entrepreneurs, this chapter demonstrates how the appropriability and feasibility of an innovation can be proven by using patents and prototypes in a signaling fashion. The second study demonstrates the strong motivation among scientists to pursue patents for non-financial reasons, such as professional prestige and reputation, and considers the strategic function in financial matters that patents play for the firm. The next chapter looks at the firm life cycle in the second stage of the business life cycle. As a small or medium-sized enterprise (SME), with employees and a more sophisticated supply and distribution network, the firm’s working capital requirements increase. This study focuses on the role played by local lending institutions, such as credit unions, especially as traditional banks avoid small businesses, and even more dramatically during periods of economics crisis. The concluding chapter explores the implications of start-up financing for economic growth and development. This study provocatively demonstrates that in countries that lack efficient financial, political, and legal institutions, corruption (often in the form of bribes) is a necessary condition for business development. Studying 2,500 African firms, the author argues that corruption negatively affects product and organizational innovation while it encourages the use of marketing innovation. Taken together, these studies offer new insights into the emergence of new businesses and the factors that influence their success.


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Enterprise Security: A Manager's Defense Guide

Enterprise Security: A Manager's Defense Guide

Enterprise Security: A Manager's Defense Guide
Publisher: Addison Wesley | ISBN: 020171972X | edition 2001 | PDF | 288 pages | 2,15 mb

First came Melissa. Then the I Love You virus. Then Code Red and Nimda. The cumulative effects of these successfully orchestrated attacks are taking their toll on the Internet economy. At a minimum, users are frustrated and their confidence is shaken. On the other end of the scale, these attacks can be devastating from a financial standpoint. It is easy to see that providing enterprise security is a critical and potentially overwhelming task, but managers have no excuse for not being prepared. The technologies of the Internet remain a significant drawing card to the business community. So what is the IT manager to do? The challenge is in devising an enterprise security strategy that will defend against all forms of attack. This book is precisely the guide that managers need. Enterprise Security allows the manager to analyze their infrastructure, spot potential weaknesses, and build a formidable defense. Written for professionals charged with defending enterprises, whether large or small, this book provides state-of-the-art guidelines and key advice for making sure that your organization's enterprise is well guarded.

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Smart Management, First Edition: Using Politics in Organisations

Smart Management, First Edition: Using Politics in Organisations

David Butcher, Martin Clarke "Smart Management, First Edition: Using Politics in Organisations"
Publisher: Palgrave Macmillan 2001 | 177 Pages | ISBN: 033394903X | PDF | 1.2 MB

Politics play a central role in all organizations but to this point they have largely been seen as a negative force. David Butcher and Martin Clarke expose this as a misunderstanding and show how political behavior is entirely endemic to managerial activity and how understanding and managing it can have extremely powerful positive effects. They provide an approach to managing politics by balancing personal and organizational interests and show how the centrality of politics to organizational life make it the ideal place from which to change existing patterns of power and influence. Essential reading for directors and senior managers.

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Fiona Czerniawska "Management Consultancy: What Next?"

Management Consultancy: What Next?

Fiona Czerniawska "Management Consultancy: What Next?"
Publisher: Palgrave Macmillan 2002 | 225 Pages | ISBN: 0333971124 | PDF | 1 MB

This book is a substantial re-write of the author's earlier book on management consultancy that has established itself as a leading book on this topic. This re-write focuses upon the analysis of the impact of e-business on the consulting industry as well as examining the changing structure of the industry and emerging segmentation. It also includes recent material on the efforts of consulting firms to manage knowledge more effectively and includes new and more examples and interviews.

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Dan Sullivan, Catherine Nomura, "The Laws of Lifetime Growth: Always Make Your Future Bigger Than Your Past"

The Laws of Lifetime Growth: Always Make Your Future Bigger Than Your Past

Dan Sullivan, Catherine Nomura, "The Laws of Lifetime Growth: Always Make Your Future Bigger Than Your Past"
Berrett-Koehler Publishers | 2007 | ISBN: 1576754677 | 129 pages | PDF | 1,2 MB

Written by Dan Sullivan, the acclaimed speaker, author, consultant, strategic planner, and coach to entrepreneurial individuals and groups, Laws of Lifetime Growth provides refreshingly simple laws that will instantly shift your perspective to help you make your future bigger than your past, and fully realize your personal and professional potential.

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The 100 Most Influential Inventors of All Time (The Britannica Guide to the World's Most Influential People)

The 100 Most Influential Inventors of All Time (The Britannica Guide to the World's Most Influential People)

Robert Curley, "The 100 Most Influential Inventors of All Time (The Britannica Guide to the World's Most Influential People)"
Rosen Education Service | 2009-12-20 | ISBN: 1615300031 | 376 pages | PDF | 3,5 MB

Just a few hundred years ago, life was far different than it is today. When people wanted to travel or communicate, they had to go on foot or horseback. A journey of just a few miles by this method could be a long, arduous process.

Whatever people owned—from clothing to tools—had to be made by hand. Work was manual, laborious, and often tedious. Illness was a constant threat; diseases rapidly spread through unsanitary conditions and were difficult to treat with the rudimentary medicines available. Today, life in the United States and other developed countries is about ease and convenience. Communication is global and instantaneous. Transportation can carry people across states, countries, and even entire continents in a matter of hours. Industry has been automated, providing people with plenty of time outside of work to enjoy leisure pursuits. Modern medical treatments have enabled people to stay healthy well into their eighth, ninth, or even tenth decade.

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Fundamental Determinants of Entrepreneurial Behaviour

Fundamental Determinants of Entrepreneurial Behaviour

Fundamental Determinants of Entrepreneurial Behaviour
Publisher: Gabler | Pages: 217 | 2009-10-01 | ISBN 3834915262 | PDF | 1.6 MB

In recent years the perspective on entrepreneurship research moved from the question "what is an entrepreneur" to the question "what influences people to develop entrepreneurial behavior" respectively "what are the antecedents of entrepreneurial behavior". Christian Willi Scheiner examines selected fundamental determinants of entrepreneurial behavior. For the analysis it was essential to study influencing and determining factors before the decision is made to found a business. Therefore, not entrepreneurs but students were chosen as study samples.


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Handbook of Research on Business Process Modeling

Handbook of Research on Business Process Modeling

Handbook of Research on Business Process Modeling
634 pages | Information Science Reference (April 15, 2009) | 1605662887 | PDF | 11 Mb

Business managers are striving to move toward process-centric organizations, but the challenge remains in ensuring adoption of a business process culture.

The Handbook of Research on Business Process Modeling aids managers in the transformation of organizations into world-class competitors through business process applications. A useful resource for business leaders, field researchers, and academicians in management, this reference book contains a repository to the most relevant and up-to-date information on business process modeling.

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Executive Presence: The Art of Commanding Respect Like a CEO

Executive Presence: The Art of Commanding Respect Like a CEO

Harrison Monarth, "Executive Presence: The Art of Commanding Respect Like a CEO"
McGraw-Hill | 2009-10-12 | ISBN: 0071632875 | 256 pages | PDF | 1,2 MB

Get the Key to the Boardroom with Powerful Executive Presence!

“This book can be a key aid in helping you make it to the next level! Great coaching for anyone who is even thinking of becoming an executive!”
Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There

“On the corporate battlefield a true leader’s success is based upon his or her ability to communicate effectively, persuade others to follow a goal, and execute it. This leads to success for all. When the stakes are high, you’re well advised to read this book first.”
Scott A. Gaines, vice president, Hertz Corporation

“If you are seriously looking to be perceived in the light you choose, Executive Presence is the book that not only answers the question, but shows you how to apply the answers.”
Kevin Hogan, author of The Psychology of Persuasion

“Harrison Monarth is a first-rate thinker who writes as clearly as he thinks. No matter where you are on the career ladder, Executive Presence will put you a step ahead of your competition.”
T. Scott Gross, author of Positively Outrageous Service

“Most people know that to move up in your career, you need to have self-awareness and the ability to manage the perceptions of those whose opinions count. . . . Executive Presence is your comprehensive guide to help you become more profi cient at self-marketing and the art of ethical persuasion to achieve your personal and professional goals.”
Larina Kase, PsyD, MBA, author of The Confident Leader and coauthor of the New York Times bestseller The Confident Speaker

About the Book

An expert in coaching high-level players in the art of perception management, Harrison Monarth reveals the critical difference between CEOs and those of us who wish to be CEOs. It’s not a matter of intelligence, connections, or luck. It can be summed up in two words: executive presence.

While most of us toil in obscurity and expect great things to follow, those on the path to corporate leadership spend their time perfecting the types of leadership communication skills that generate respect and get others to share their vision. They use these skills to establish how they are perceived by others and to manage their reputation throughout the organization. In other words, these soon-tobe top players have developed the presence of an executive through careful image management—and they make sure they have the goods to back it up.

In Executive Presence, Monarth shows how you can seize control of your own career using the same skills. Inside, he explains how to:

# Accurately “read” people and predict their behavior
# Influence the perceptions of others
# Persuade those of opposing views to your side
# Create and maintain a personal “brand”
# Manage and control your online reputation
# Perform damage control when things go wrong

Monarth’s conclusions aren’t based solely on his keen insight and extensive experience; they’re the result of the latest scientifi c research in interpersonal communication and human behavior.

Talent and skills are important, but they alone won’t take you to the top of your organization. People reach highly infl uential positions because they deeply understand the power of perception and know how to leverage it in their favor. The good news is, anyone with the will to succeed can do it. Executive Presence provides all the techniques you need to take your career to the highest level of any organization.

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