online marketing Free Computer Science, Engineering, Medical Ebooks: Mass Communication
Showing posts with label Mass Communication. Show all posts
Showing posts with label Mass Communication. Show all posts

Saturday, June 26, 2010

W. Timothy Coombs, Sherry J. Holladay - The Handbook of Crisis Communication

W. Timothy Coombs, Sherry J. Holladay - The Handbook of Crisis Communication



W. Timothy Coombs, Sherry J. Holladay - The Handbook of Crisis Communication
Wiley-Blackwell | ISBN: 1405194413 | 2010-01-19 | PDF | 768 pages | 1.73 Mb

Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication.
Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina

- Explores the key emerging areas of new technology and global crisis communication
- Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-- discipline of public relations or corporate communication

The Handbook of Crisis Communication is a comprehensive examination of the latest research and critical issues in crisis communication. Written as a tool for both researchers and communication managers, the Handbook includes a thorough discussion of the theory and method behind crisis communication, as well as the latest insight into practice in the field.

Incorporating the views and research of more than 50 top scholars, the book provides a starting point for developing crisis communication as a distinctive field research rather than as a sub–discipline of public relations or corporate communication. This cutting–edge collection includes in–depth analyses of well–known case studies in crisis communication, from terrorist attacks in London and Madrid to Hurricane Katrina. Going beyond traditional applications, the Handbook also explores the key emerging areas of new technology and global crisis communication.

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Tuesday, December 1, 2009

The Al Jazeera Phenomenon

The Al Jazeera Phenomenon


Mohamed Zayani, "The Al Jazeera Phenomenon"
Publisher: Pluto Press | 2005 | ISBN 0745323332 | PDF | 230 pages | 11.1 MB

Few phenomena in the Arab world are more controversial than Al Jazeera - the satellite television news channel that, despite its brief history, has made its impact known throughout the world and changed the face of a formerly parochial Arab media. This timely collection of articles, many by Arabic-speaking scholars, gives us more information and analysis of the network - and how it has affected the public and even the foreign policies of Western governments - than any other of the very few books published in English up to now. The book provides rare insights into Al Jazeera's politics, its agenda, its programs, its coverage of regional crises, and its treatment of the West. The authors attempt to gauge the station's impact on ordinary Arab viewers, understand its effect on an increasingly visible Arab public sphere, and map out the role it plays in regional Arab politics. The image of Al Jazeera that emerges from this book is much more complex than its depiction in American media. It reveals the powerful role that the network plays in shaping ideas and reconstructing Arab identities during a crucial juncture in Middle Eastern history and politics.



Tuesday, October 6, 2009

Mark Briggs, "Journalism 2.0 How to Strive and Thrive: A Digital Literacy Guide for the Information Age "


Journalism 2.0 How to Strive and Thrive: A Digital Literacy Guide for the Information Age


Mark Briggs, "Journalism 2.0 How to Strive and Thrive: A Digital Literacy Guide for the Information Age "
Knight Citizen News Network | 2007 | ASIN: B001U4KZGO | 132 pages | PDF | 2 MB


Journalism 2.0 is an initiative of J-Lab: The Institute for Interactive Journalism, a center of the University of Maryland Philip Merrill College of Journalism, and of the Knight Citizen News Network, which is funded by the John S. and James L. Knight Foundation.
reviews:
We’ve added a link to your great guide from the resources section at our immigrant media project “New Routes”. We look forward to building on your lessons with a very diverse group of citizen media makers.
Catherine Stifter 9/04/07

FYI I am using parts of your book for my New Media Workshop undergraduate and graduate classes - I teach at Hong Kong University’s Journalism & Media Studies Ctr.
Rebecca MacKinnon 9/04/07

I don’t have words to describe what a great and much-needed resource this is. I’m a recent college graduate with a Broadcast Journalism degree and worked at a local affiliate. I plan to share this with all of my old professors and colleagues. Thanks for helping all of us to navigate the digital world.
Lacey Hanson 9/26/07

Great work- so needed in Digital AGE! Thank you for providing a great resource that can be used to shift paradigms and support innovative programs and thinkers concerned with role of media in an increasingly cybercivilization.









Sunday, October 4, 2009

How to Sell Your Screenplay: The Real Rules of Film and Television

How to Sell Your Screenplay: The Real Rules of Film and Television


How to Sell Your Screenplay: The Real Rules of Film and Television By Carl Sautter
Publisher: New Chapter Press 1992-08-01 | 288 Pages | ISBN: 0942257243 | PDF | 13.8 MB


An Emmy Award nominee and former Moonlighting story editor gives smart, timely inside information on how to successfully market a film or TV screenplay in this handy guide.




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Friday, October 2, 2009

VTC Adobe Premiere CS4 How To Create A Short Film

VTC Adobe Premiere CS4 How To Create A Short Film



VTC Adobe Premiere CS4 How To Create A Short Film

VTC Adobe Premiere CS4 How To Create A Short Film | 533 MB
Release Date: 2009-09-28



Premiere Pro CS4 is the flagship movie making software from Adobe. It allows the full creation of a movie from capture, through editing and output to various formats, including DVD, FLV, MP4 and Blueray. This course, authored by freelance filmmaker Mark Struthers of ENERGY STUDIOS, illustrates many tips and tricks that can be integrated into your own Premiere projects. An assortment of movie clips, photographs and audio files that were used throughout the course are made available for practice purposes. To begin learning Adobe Premiere CS4: How to Create a Short Film, simply click on one of the movie topics.

Premiere Pro CS4 is the flagship movie making software from Adobe. It allows the full creation of a movie from capture, through editing and output to various formats, including DVD, FLV, MP4 and Blueray. This course, authored by freelance filmmaker Mark Struthers of ENERGY STUDIOS, illustrates many tips and tricks that can be integrated into your own Premiere projects. An assortment of movie clips, photographs and audio files that were used throughout the course are made available for practice purposes. To begin learning Adobe Premiere CS4: How to Create a Short Film, simply click on one of the movie topics.

More information at Homepage
http://www.vtc.com/products/Adobe-Premiere-CS4-How-to-Create-a-Short-Film.htm


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How to Make Animated Films

How to Make Animated Films



How to Make Animated Films

How to Make Animated Films
Focal Press | 512 Pages | 2006 | ISBN:0240810333 | PDF | 16,40 MB



Become Tony White's personal animation student. Experience many of the teaching techniques of the golden era of Disney and Warner Brothers studios and beyond.all from the comfort of your own home or studio. Tony White's Animation Master Class is uniquely designed to cover the core principles of animated movement comprehensively. How to Make Animated Films offers secrets and unique approaches only a Master Animator could share. Includes hands-on Tutorials, demonstrations and final sample animations. . Whether you want to become a qualified animator of 2D, 3D, Flash or any other form of animation, Tony White's foundations bring you closer to that goal. The DVD is invaluable, in that readers are not only taught principles and concepts in the book, they are able to see them demonstrated in action in the movies on the DVD.

*Look over the shoulder of award-winning Master Animator, Tony White, as he works at his animation lightbox. Watch, listen, experience as the author demonstrates everything you need to know.
*Tony White is a legendary animator with a strong following. His best-selling title: The Animator's Workbook has 80,000 copies to date.
*For aspiring animators on their own - without backing or funding. Get the same results the Disney animators do with bare minimum technique and equipment.
*DVD offers a perfect audio/visual companion to the book with movies of the author at his drawing desk, creating art in front of our eyes - demonstrating difficult techniques like flipping, inbetweening and superimposition.

How to Make Animated Films



Friday, September 18, 2009

The Television Handbook (Media Practice)

The Television Handbook (Media Practice)




336 pages | Dec 12, 2001 |ISBN:0415212820 | PDF | 6 Mb

This new edition includes updated and illustrated advice on camera, sound and editing practice; interviews with directors, editors, producers and trainees; updated chapters on television journalism, access programming and production management; a new chapter on television studies and media theory; and a revised glossary of specialist terms.


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Thursday, August 13, 2009

How to Succeed at the Medical Interview

How to Succeed at the Medical Interview


Chris Smith, Darryl Meeking, "How to Succeed at the Medical Interview"
BMJ Books | 2008 | ISBN: 1405167297 | 136 pages | PDF | 1,1 MB

Doctors are likely to undergo several interviews of different types during their career, and this new title in the popular 'How to' series aims to guide the medical professional through the steps necessary to thoroughly prepare for this competitive process.

Contents include:
Discussion of the different types of medical interview
How to prepare for interview
How to optimise your performance
Information about common questions and how best to answer them
Information about knowledge-based questions currently asked
Coverage of questions that test generic skills and how to answer them
How to prepare for competency-based assessments and tasks.


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Wednesday, August 12, 2009

The Hidden Art of Interviewing People : How to get them to tell you the truth !

The Hidden Art of Interviewing People: How to get them to tell you the truth
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.


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